THE BRANDED AG STORY

Our mission is to help agricultural businesses confidently share their stories, build strong brands, and connect with their audience in a meaningful way.

moveup

EMILY HURST

I didn’t know what I wanted to do - so I built a business that lets me do anything.

Founder. Farmer. Photographer

Business today is nothing like it was 50 years ago—and with digital marketing, change happens even faster. What worked five years ago is already outdated.

Branded Ag helps cut through the overwhelm. We shape your business around your vision of success, equip you with the tools to take charge, and create media that shows the world who you really are.

  • Masters Degree in Ag Communications

  • Wrote my thesis on digital marketing in Australian ag

  • Bachelors Degree in Agribusiness

  • 10

    Years of Photography

  • 8

    Years of Design Experience

  • 980+

    Happy Clients

  • A Birthday Gift That Accidentally Started My Career

    I never planned to become a photographer, but my 18th birthday gift changed everything. My mum bought me my first ‘real’ camera to help market the bulls at home. I took it everywhere, capturing moments and telling stories through photos.

    Soon, people started asking me to take their pictures, and before I knew it, photography became more than just a hobby.

  • A Business Built to Adapt—Even Through Setbacks

    Branded Ag kept evolving with my clients and the industry, but COVID-19 forced my biggest shift. When stock shows were canceled, I lost a huge part of my income.

    The burnout that followed made me pause my Master’s studies, take three months off work, and rethink everything. That’s when I realized the key to success isn’t just working harder—it’s building a business that works for you.

  • From a Side Hustle to a Thriving Business

    At university in Armidale, photography started as a way to earn some extra cash. But after finishing my degree, I gave myself one year to see if I could turn it into a real business.

    In January 2018, Branded Ag Marketing was born. My goal was simple: if I could match a graduate salary within a year, I’d keep going. By June, I had done it.

  • Building a Business That Supports My Life—and My Clients’

    Today, Branded Ag offers photography, graphic design, coaching, and a business toolkit. It’s designed to support my lifestyle—allowing me to help run my family’s Angus farm, work from anywhere, and create something that will last.

    What started as a hobby has turned into a business that helps others build success on their own terms—and look damn good while doing it!

10 Years in the Making: Marketing That Works & Looks Damn Good

What started as a hobby became a full-time career—taking me around the world, bringing amazing friends, and creating Branded Ag Marketing.

Now, I help businesses grow with smart marketing and sharp style!

BRANDED AG TEAM

Yass, NSW

Laura Van Rees

BRANDED AG

TEAM

Timor, NSW

Monique McKinnon

Meet the team that will help you move mountains

I couldn’t have built Branded Ag alone. It’s grown with the talent and passion of incredible creatives.

Branded Ag was started in 2018 when our team started growing. The only reason that BA is able to grow and show up the way we are now is because of the amazing people who have come along for the ride.

Two of the faces that you’ll see a lot of are Laura Van Rees (based in Yass) and Monique McKinnon (based in Timor, NSW). Both of these girls have been on the team for over 5 years as primary photographers and help to cover events, work with clients, and show all the best parts of agriculture.