Agriculture is a highly adaptive industry regarding new production technology and farming practices, but this is not always the case for digital marketing. Nevertheless, the adoption of online marketing is providing agricultural businesses a strong sense of autonomy and control of their products and services. Digital marketing is an area continually developing and, as such, does not have an established set of standard practices.

In the Australian beef seedstock industry, there is a disparity in how successfully different businesses are using digital marketing. This study establishes the gold standard of digital marketing practices and compares how successful seedstock producers are currently marketing.

There has been extensive research done on the more effective and efficient forms of digital marketing for businesses in the broader sense. This study uses existing studies to determine a set of best practices that have been successful when followed by businesses. The areas of focus are current recommended practices for business-to-business marketing in a general sense.