Standing Out: What is your one thing?

If you could pick one thing to be known for, what would that be?
 

When you start working on differentiating your business from others in the same industry, you really have to deep dive on why people should work with you, and not the other 30 people doing almost the same thing. And how do we do this? We define our own unique selling proposition (USP)!

Creating a good unique selling proposition (USP) for your business is essential for success. A USP is a statement that clearly communicates the value of your product or service and sets it apart from the competition. It should be concise, memorable, and persuasive.

Defining your USP

Step 1 - Identify Your Audience
The first step in creating a good USP is to identify your target audience. Who are you trying to reach? What do they need? What do they value? Once you have a clear understanding of your target audience, you can begin to craft a USP that speaks to their needs and values.

Step 2 - What Makes You Unique
Next, you need to identify what makes your product or service unique. What sets it apart from the competition? Is it a special feature, a unique approach, or a competitive price? Whatever it is, make sure it’s clearly communicated in your USP.

Step 3 - Craft Your USP

Once you’ve identified what makes your product or service unique, you need to craft a message that resonates with your target audience. Your USP should be concise, memorable, and persuasive. It should clearly communicate the value of your product or service and why it’s better than the competition.

Step 4 - Test Your USP
Finally, you need to test your USP. Try it out on a few potential customers and see how they respond. If they don’t understand it or don’t find it persuasive, you might need to tweak it.